Category Archive

Suspension

by William Zuback on April 15, 2015 :: 0 comments

The Dance

by William Zuback on April 15, 2015 :: 0 comments

The Cat’s Meow

by William Zuback on April 15, 2015 :: 0 comments

Cheap Tricks

by William Zuback on February 4, 2015 :: 0 comments

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William Zuback began his career as a professional photographer in 1988 after graduating from Brooks Institute, in Santa Barbara, California. He has been making his living as a professional photographer ever since.

Inspired by the classic album covers of the 1960's and 70's, Zuback has been creating conceptual/staged photographs for exhibition since the late 1990's. His work most often explores the theme of “Identity”. Whether he is photographing inanimate dolls, other inanimate objects or people; the underlying narrative is the identity of ones self, group, society or family.

Since recommitting to using traditional photographic processes and a 4x5 view camera in 2013, Zuback is looking to create images that achieve that singular visual impact. With the work of his nude portraits, linking the form and content of the craft and subject, he invokes beauty, strength, confidence, and introspection. His most recent work speaks more to the aesthetic qualities of the image and less about a specific ethical idea or concern. When he creates photographs he is reminded that everyone comes to life experiences differently. Zuback would like the viewer of his work to come away feeling visually satisfied but intellectually curious. He feel most successful when he has connected with the viewer on an emotional level but left room for interpretation.

Artist Statement: When I create my photographs I am reminded that everyone comes to life experiences differently. I’d like the viewer of my work to come away feeling visually satisfied but intellectually curious. I feel most successful when I’ve connected with the viewer on an emotional level but left room for interpretation.

My fine art work is driven by the narrative but enhanced with the technical story telling abilities of the photographic process. A glint of highlight, how I bring out the texture on a certain object or how re-cropping the image in the viewfinder, can turn an average image into an extraordinary one. These are the little victories that fuel my desire as a visual story teller. I find each of my photographic themes a journey of discovery and learning. I enjoy new paths that challenge my comfort zone. Whether I'm pushing those boundaries with the subject matter or the material or technique that I am using, it is always more about the journey and not the final destination.

William on the www:
williamzubackphotographs.com